If you have paid attention, you might have realized Google makes the most of various factors in ranking the results of a search. These factors include the web page content such as the headers, titles, URL and text and the authenticity measurements on a web page that includes inbound link quality and number as well as the domain name age. Around 2010, the giant search engine decided to do things a little bit different. It announced speed of a web page would start impacting on the ranking of a search, meaning the speed that content could be viewed by a person from the search results would now be a factor henceforth.
While the site speed definition was something many were thinking about and was just a speculation on the web, the mystery deepened once it was announced even mobile sites that were slow in performance would begin attracting penalties in search engine rankings. This is the reason many have now started paying attention to the speed of their websites as Google is seemingly working on something naturally obvious.
Results of a website that is poorly performing leads to very unfriendly user experience with web pages offering the poorest of experience deserving to be less promoted in search results. For many people however, it is what Google and other search engines are measuring and how this plays in the rankings within the searches.
Google unclear on issues of page speed
Obviously, it is very clear Google has intentionally hidden from the wider web users the specific aspects that affect search ranking in terms of page speeds. However, the giant search engine has been quite consistent and very clear in its statement that relevant content will always remain the king. In short, there is no clear correlation between search ranking and speed metrics due to other factors that cannot be measured. However, the assumption is that if there is any correlation between the two, they have a certain influence on the ranking of a search and making a number of considerations is very important.
Page load time
If the load time of a page is mentioned, what people are indicating a number of measurements, chief among them the time fully rendered and the document completed. The document complete time indicates the load time of a page prior to entering or clicking any data.
In a number of studies, page size seem to have some little effect on search ranking. Page size indicates all the downloadable bytes that make a page to be fully rendered, such as fonts, widgets from third parties and images among many other things. As the page size increases, the ranking of the page could affect the speed of the website. However, it is believed since sites that rank lower belong to those companies lacking in a lot of resources, their sites are not as complex with less content. Increasing rank leads to more complexity for these small companies and lesser ranking, but the better sites with a larger budget can easily optimize the content they already have led to an improvement in ranking.
In short, the issue of website speed and SEO is a valid one and the better the SEO the better the speed of the website with less complexity.
Chris is an SEO Consultant who is an expert in helping websites owners understands ranking effects and how website loading and other aspects affect web rankings. He recently blogged about how use of cdn and multicdn server boosts website loading speed and ultimately helps boost website rankings too.