Let the Font Speak for Itself

What of Signage?

Signage is important in describing how a business, particularly one providing printing services, and especially one located in highly competitive Irvine and Southern California, should consider carefully what its marketing messages have to say about what it does and what it is.

Top 10 Fonts Preferred by Businesses

Helvetica

Helvetica is without a doubt one of the most influential and widely-used typefaces in the world today. Helvetica is associated with modernism and minimalism. It is clean, simple and ordered; perfect in basic information signs or where highly demanding graphical flare is required. Helvetica is robust, diverse, reliable, and unmistakable.

Futura

Futura is a geometric sans-serif face (without the small projecting features called “serifs” at the end of strokes). It has simple geometric shapes such as squares, triangles, and circles, which gives it an attractive simplicity and forwardness. Futura was the official style for the Apollo Moon landings.

Garamond

Garamond is the oldest in this list of typefaces. It is a serif typeface which has evolved over the centuries, and is widely regarded as one of the most legible typefaces for use in print. Garamond is very much alive and well today and can be found in many printed books plus a number of logos.

Trajan

TRAJAN IS AN OLD-STYLE SERIF TYPEFACE. IT IS AN ALL-CAPITALS STYLE WITH NO LOWERCASE VERSION (THE LOWERCASE IS SIMPLY A SMALLER CAPITAL). IT IS WIDELY USED IN HOLLYWOOD. AND HAS EVEN EARNED THE NICKNAME “THE MOVIE FONT” – IT RARELY LOOKS BAD AND CAN ALWAYS SELL A MOVIE!

Myriad

Myriad is a humanist sans-serif typeface. It was used extensively by Apple in marketing their products such as the iPod and iPhone. It’s a very economic typeface, very legible, and perfect for a wide range of corporate logos as well as a great display font.

Verdana

Verdana is a sans-serif typeface designed for Microsoft. It was designed specifically to be read at small size on a computer screen. It has been a hugely important and influential typeface in the progress of web media and remains one of the core fonts of the Internet.

Franklin Gothic

Franklin Gothic is a sans-serif typeface with a striking and heavy appearance. It was used extensively on newspaper headlines, advertising billboards, and printed advertising. It is still very popular with advertising designers and has appeared on several notable movie posters.

Times New Roman

Times New Roman is a serif typeface originally for the London Times. It has become the standard of student reports, government proposals, books and magazines of all sorts, and countless logos. It has found a comfortable home in all of our lives.

Gill Sans

Gill Sans is a sans-serif typeface that achieved huge prominence in the 1920s. It was adopted heavily by the British railway system, appearing on timetables, station signs, train nameplates, and advertising posters. It still can be seen in use in many places, including the BBC, Network Rail, and many popular movie posters and advertisements.

Clarendon

An old serif typeface, this was widely used during World War I and on wanted posters in the Old West. It is still widely used today in the logo type for restaurant chains and electronics companies. It is also a popular font for door numbers and building name plaques.

Does Signage Matter?

Perhaps we should ask, can a competitive printing company in Irvine, California, a city of over 200,000 surrounded by millions, afford to neglect what its advertisements are projecting daily about what they do and who they are.


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